Clarity in growth: shared focus with OKRs and game plans.
A Finnish technology company strengthened strategy execution with OKRs, game plans and the Tangible Growth method. The result: shared direction, transparency and focus. In a growing organization operating in five countries.
At the heart of the green transition: a growth company needed a shared rhythm
Merus Power designs and manufactures lithium-battery energy storage systems and power quality solutions. After listing on the stock exchange in 2021, growth has been rapid: the company employs about 170 people and operates in Germany, the UAE, Colombia and Sweden in addition to Finland.
The energy storage growth strategy focuses on Europe. Particularly the Nordics and Poland. While power quality solutions are delivered globally. Rapid expansion brought challenges: a huge number of parallel projects and business lines.
"Design, manufacturing, equipment sales, service, services, international sales. There is no end of business. What matters is recognizing what is truly important to the company and making sure we focus on that." Kari Tuomala, CEO
The answer was found in OKRs and Sora Consulting
The spark for adopting the OKR model lit when Tuomala read Henri Sora's and Juuso Hämäläinen's book Strategia arkeen OKR-mallilla. The team first tried to roll out the model alone, but quickly noticed that an outside specialist would speed up the process.
Collaboration with Sora Consulting began in late 2023. The Tangible Growth tool was adopted from day one. A shared, visual platform that makes goals, progress and dependencies visible across all levels of the organization.
"Henri is bold enough to say when it's time to stop clinging to unnecessary things. That has helped us sharpen our focus. His style fits very well with the way we work." Kari Tuomala, CEO
An OKR lead as the internal engine of strategic work
A key factor in accelerating strategic work has been HR and strategy manager Maiju Leppänen, who attended our five-day OKR Professional Coach training. In 2026 Leppänen moved into a full-time OKR lead role.
Establishing a role dedicated to OKRs is Merus Power's way of ensuring the strategy advances consistently across the organization. Strategy is also being integrated more tightly into onboarding, so the shared direction is clear from day one.
Concrete results and a stronger culture
The objectives set for the collaboration have been met with excellent results. Resource use has improved significantly, unnecessary work has decreased, and focus on the right priorities has grown.
"The goal isn't for OKRs to take time but for them to give time back. When priorities are clear, work gets easier." Kari Tuomala, CEO
- Resource use has improved, redundant parallel projects have been trimmed
- About 2/3 of the organization uses OKR objectives and Tangible Growth
- A full-time internal OKR lead ensures continuity
- Strategy is being integrated more tightly into onboarding
- Collaboration with Sora Consulting continues. Meetings every two weeks